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Because the internet is a world of extremes, success and failures could literally happen overnight.

The speed by which you can have web pages listed on the first pages of Google could bring immediate and substantial amount of money to your business, literally overnight. The same speed however that leads to this immediate success could cause complete devastation to business owners who find that their reputation has been tarnished almost overnight.

The good news however, is that ‘easy come easy go’ normally works both ways which means it is possible to make negative reviews and defamatory web pages disappear to obscurity, where hardly anyone will ever view them. Speed and strength are keys to success and tasks of removal of negative reviews or defamatory web pages should not be undertaken half-heartedly.

The fact that almost everything on the internet is changeable and movable should be somewhat comforting to victims of online defamation, online reputation attacks and online harassment. Having the knowledge that nothing on the internet is set in stone gives people a real hope that their reputational issues could one day be resolved.

And if you are a victim of online defamation, online reputation attack or online harassment, you can also take comfort with the fact that search engine results are nothing but a function of volume, relevance and popularity – all of which can be created artificially by techniques such as Defensive Manipulation™ which tend to focus on demotion of internet web pages using all available means.

Furthermore, because of the very high volume of information which is posted daily on the internet, what appears to be a big problem today, could be made to disappear tomorrow and today’s hot topics are likely to have very little impact on future internet searchers. In fact, if you carry out an internet search on almost any subject matter, you will struggle to find internet pages which were posted before 2008.

And finally, a last bit of good news to victims of online defamation. Online reputation attacks and internet harassment. It appears that people are getting lazier by the day, when it comes to internet searches. Search results on the first page of Google receive 89% of the clicks, results on the second page receive 4.37 of clicks, results on the third page receive 2.42%, results on the fourth page receive 1.07% and results on the remaining pages receive a total of less than 1% of the clicks.

This means that on 93.3% of occasions, people find results which appear on the third page of the search engine irrelevant to their search, so in future they hardly bother to go that far.

This in fact is good news for anyone who suffers an online reputation attacks because it means that most online reputation attacks could be defeated or at least be pushed down to obscurity.

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