Creating a basic blog, with information about the services and products that your business offers, can help you create defence shields all around your business reputation.
If you post information about changes, updates or offers, which relate to your business or your particular industry, you will have an endless amount of information to write about, without the need to be super creative yourself. With every post that you dispatch on the internet your reputational defence shields become harder to penetrate. Post regularly and your blog will be established by the internet search engines as a source of fresh and relevant information, which means the content of your choice will be prominently viewed by your target market.
If however, you decide to take no action, this prominence within the search engines is likely to be given to posts about your business, which had been despatched by others, possibly by your enemies.
By: Yair Cohen